Journey, Expertise & Impact.
A Global Force for Transformation
A dynamic global citizen and motivational force, Dr. Price was born in The Bahamas and has impacted communities worldwide—from Kenya to China, from corporate boardrooms to correctional facilities. Recognized as one of the most motivating professors in her field, her work transcends boundaries, cultures, and industries. Whether engaging high school students, the incarcerated, or Fortune 500 executives, she delivers a universal message of empowerment, resilience, and possibility.
Unlocking Human Potential, One Leader at a Time
Dr. Verna Cornelia Price is an internationally renowned human potential expert, celebrated keynote speaker, best-selling author, consultant, and leadership coach. Her groundbreaking Power of People™ framework has transformed individuals and organizations worldwide by unlocking potential, inspiring action, and driving meaningful change.
At the heart of her work is a powerful construct which she created and developed: every person operates as a Multiplier, Adder, Subtractor, or Divider—and by understanding these dynamics, leaders and teams can amplify strengths, eliminate roadblocks, and cultivate a culture of resilience, engagement, and high performance.
Through keynote speeches, executive coaching, and workshops, Dr. Price delivers contagious energy, authenticity, and actionable strategies that leave a lasting impact. Her Power of People™ Approach is more than a leadership model—it is a movement that empowers individuals to step into their power, lead with purpose, and achieve extraordinary results.
Acclaimed Author & Transformational Educator
A bestselling author, Dr. Price’s books have changed lives across the globe:
The Power of People: Four Kinds of People Who Can Change Your Life
The Silent Cry: Dealing with Subtractors in Work and Life
Change Your Life in 30 Days
Decorated Leader with a “Go-Giver” Mindset
Dr. Price has founded and led some of the most impactful leadership programs in the nation, including co-founding the Undergraduate Leadership Academic Minor at the University of Minnesota, the largest program of its kind in the world.
Mission: EmPOWERment
Dr. Price’s mission is to Empower, people to optimize their human potential and become their most excellent self both personally and professionally.
Philanthropy
A Visionary in Transformational Leadership
As Co-Founder and CEO of The Power of People Leadership Institute™, a non-profit organization dedicated to engaging, mentoring, and equipping youth and adults with personal power and leadership skills, Dr. Price empowers individuals to unlock their full potential.
Through personal development and transformational MENTORing, this work challenges, inspires, and guides individuals to OVERCOME LIFE'S OBSTACLES, break barriers and create success in all aspects of life.
Learn more about The Power of People Leadership Institute™ programs: Girls TAKING Action™, Boys of Hope™, and Re-Planting™
A Globally Recognized Changemaker
Dr. Price’s influence extends far beyond corporate boardrooms. Her contributions to leadership, education, and empowerment have earned her numerous accolades, including:
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Top 100 People to Know in 2021
Twin Cities Business Magazine
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University of Minnesota Founders Award (2017)
Co-founder of the largest Undergraduate Leadership Minor in the world
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Ted Talk